Jon Iden , professor at NHH and subject manager for the senior management program in Seafood Digital , points to some of the biggest challenges that managers in the seafood industry face in the face of digitalization:
"Digitalization has an impact on how we work, collaborate and communicate, both internally and externally. It changes work processes, products, services and business models, which in turn affects the strategic work of companies. Furthermore, the extensive use of digital solutions makes companies vulnerable to threats in the digital space. This also applies to the seafood industry to a high degree."
To help the industry meet these challenges, Seafood Digital has been developed as a competency program for leaders at various levels. The program aims to provide leaders with the knowledge and skills necessary to navigate the digital landscape, while ensuring that their businesses effectively exploit the potential of modern technology.
“The goal is to educate leaders who can help the seafood industry leverage modern digital technology to operate better and more efficiently, while also adapting strategy, organizational structure, tasks and work processes,” says Iden. “In short, the program will provide leaders with the expertise required to practice digitalization management and lead their businesses into the digital age.”
Seafood Digital not only provides insight into digitalization strategy and technology solutions, but also focuses on how leaders can lead their organizations through complex digital transformations. The program provides a balance between theory and practical application, with cases from the seafood industry that show how digitalization can create value.
For seafood companies, it is crucial to have leaders who are ready to take responsibility for the digital transformation. Seafood Digital can therefore be a tool that helps them succeed.
