Insights from the industry
The knowledge base is mainly derived from interviews with the industry, and a total of 36 key players from both academia, research and industry have participated. The report has been created in collaboration with the cluster's members and partners, and Deloitte has contributed to the preparation.
At the launch, Nina Stangeland introduced the report.
– This report provides a good description of why the industry needs more data sharing, in addition to outlining the current status of what has been achieved so far and providing recommendations on what is needed to move forward towards more data sharing , says Nina Stangeland, CEO of NCE Seafood.
Will provide many benefits
Dominik Flatten, Project Manager in the cluster, and who has been the project manager for the report, then gave insight into why the industry should share data. Although the Norwegian aquaculture industry has taken great steps towards digitalization, the greatest opportunities to derive value from this still lie ahead of us.
By 2050, the industry has ambitions of a fivefold increase in salmon production and a sixfold increase in value creation. Increased data sharing is highlighted as a key means of achieving these two goals, in addition to having a positive effect in other areas.
– One for all and all for one. That is the attitude we must adopt if we are to have any chance of coming close to the growth ambitions that have been stated, says Dominik Flatten, Project Manager at NCE Seafood.
Streamline production
The report points out, among other things, that data sharing is a necessity to improve the efficiency of operations in the industry, including by helping to solve common challenges within fish health and welfare, growth and feed utilization.
– Data collaboration and data sharing are essential to tackling today's challenges and fostering industry growth. Within fish health, for example, it could have great potential, and it is something we are working a lot on now, says Kristian Blom, CEO of AquaCloud.
Increased transparency and trust to allow growth
Data sharing can also help secure permits to operate and public acceptance by offering more transparency in the value chain.
– The salmon industry depends on the trust of politicians, but also society as a whole, to earn the right to further growth. I believe that the industry's political acceptance and social acceptance ("license to operate") can be significantly improved through more openness and sharing of both successes and challenges. Data sharing and transparency are fundamental to being allowed to operate, to grow and to establish fair and future-oriented regulations , says Einar Wathne, Chairman of the Board of NCE Seafood.
Sharing data will both make it more efficient to comply with increasing information requirements from authorities, and help increase transparency and trust in the industry.
Seven factors for achieving success
In addition to pointing out the many benefits of data sharing, the report shows how the industry can increase sharing. At the launch, Maria Helsengreen and Anders Vik from Deloitte presented how we can enable just this. The report highlights seven measures:
- Setting up your business for data sharing
- Challenge the existing scope for action
- Designing for data sharing
- Building trust
- Dare to take a chance
- Establish common data standards for the entire industry
- "Learn by doing"
– Through the analysis and knowledge base, we have identified key factors that each individual actor and the ecosystem must put in place to successfully realize the benefits from a common data set, both for the individual actors and for the industry as a whole. The biggest barrier that we must work on together is fundamental trust in the platform and what data is shared. This requires a neutral actor to take the lead in further development, and for the entire industry, including management and research, to participate , says Maria Helsengreen, Partner at Deloitte.
Watch the full broadcast here
Pictures of Elise Mangersnes
