Earlier in May, while the rain was bucketing down outside, we gathered focus groups with key people from the seafood industry to discuss present and future challenges within our five industry areas. For the first time, we used the scenario method in our workshops. 

 “When we lift our perspective and look at the challenges that lie ahead, it becomes easier to know what measures are needed today to manage the challenges of tomorrow”, says Elise Sæle Dale, Project developer “Land meets Ocean”.   

For the second focus group meeting in 2022, we wanted to introduce a new method to collaboration. Therefore, we chose to use part of the focus groups meetings as workshops. The scenario method involve looking forward and trying to imagine future change and challenges. The goal was to explore how trends in our society could affect the seafood industry and its growth.  

Different changes could for example be technological development, social, political and cultural change, or climate change. All the mentioned examples affect the industry different, and the participants had to try to describe the impact of different challenges and scenarios. Visualization of possible scenarios can make everyone involved better equipped for the future.  

Besides the workshops, the participants got valuable insight into the five focus areas and discussions about relevant challenges. It is important, because the industry is dependent on constant renewing of knowledge to overcome upcoming issues. The focus group meetings was a good opportunity to get a refill and start thinking about the challenges of the future 

About the focus groups 

The focus groups are one of the most important platforms for interaction between the members of the cluster. Participants in these focus groups are professional and knowledgeable people from the different parts of the industry and across the seafood value chain. This makes the gatherings an important information channel from the members to the cluster and vice versa. In other words, the focus groups secure that we work with the issues which are useful to the whole cluster and its members.  

Each focus group is tied to one of the industry areas. The first theme is climate, environment and circular economy. Second comes digital transformation and digitalization, followed by fish health and welfare, and novel feed ingredients. Last, but not least, the fifth industry area are future competence and talent attraction. All the focus areas have been developed closely with the members of the cluster.